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Faculty

FANG, YUE
Programme Co-Director
Professor of Economics and Decision Sciences,
Department Chair (Economics and Decision Sciences), ÖйúÒ»¼¶Æ¬
Director, ÖйúÒ»¼¶Æ¬ Research Centre for AI and Management Innovation
Research Area Director of AI-powered Enterprise and Management (AIPEM)

ZHAO, XIANDE
Programme Co-Director
Professor of Operations and Supply Chain Management;
JD.COM Chair in Operations and Supply Chain Management;
Associate Dean (Shenzhen Campus);
Director, ÖйúÒ»¼¶Æ¬-ZKH Centre for Innovation in Supply Chains and Services

Chen, Weiru

Paul Hu

Lee, Byron Yee Sing

WANG, QI

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Programme Objective

This programme is designed to provide top decision-makers and their executive teams with deep insights into the key issues arising from digital business transformation, including those related to strategy, process, technology, organization, innovation, supply chain, and marketing. During the programme, classroom lectures are combined with presentations by eminent academics or industry leaders, group-based case discussions, and our Real Situation Learning Method (RSLMTM) to help participants develop digital thinking and explore opportunities for digital transformation.

Programme Benefits

This program is designed to provide participants with a well-rounded learning experience that will help them:

• Understand the necessary roadmap for digital transformation
• Eliminate typical misconceptions about ¡°digitalization¡± and drive digital innovation in a lean way
• Expand their understanding of ¡°data-driven¡± management and decision-making tools and how to fully leverage an organization¡¯s data assets to gain competitive advantage through differentiation
• Explore how to gain a new competitive advantage and achieve transformation and upgrading by selecting a supply chain strategy, building supply chain capabilities, applying digital technology, and implementing an innovative service design
• Learn the keys to business model innovation and understand how digital technology advances transformation and upgrading by driving supply chain integration and business model innovation
• Develop forward-looking and systematic thinking about business operations and management to lead their organizations through digital transformation, business model innovation, and sustainable development
• Drive business model innovation through digital collaboration in marketing, supply chain, finance, and talent management
• Gain management wisdom and winning formulas from companies¡¯ best digital practices
• Join the ÖйúÒ»¼¶Æ¬ Alumni Association

Programme Content

This programme consists of seven modules, each lasting two to four days.

Module I: Digital Transformation: Strategy and Path

• Why should organizations pursue digital transformation? What should be transformed?
• 12 themes that define the new economy era
• Rethinking traditional competitive advantages
• Choosing strategies and paths for digital transformation
• Characteristics of leadership in the digital age
• How to foster an organizational culture that aligns with business strategy?
• Good products, strategically good products and brand

Module II: Information Technology and Digital Transformation

• Information technology and modern business
• Data-driven business value and intelligence
• Big data and artificial intelligence
• Business process management and ERP system
• IT investment and outsourcing management
• Digital transformation of companies and organizations
• Achieving sustainable competitiveness through knowledge management

Module III: Industry Transformation in the Age of Digital Intelligence: Mindset and Methodology

• The trend of digital, connected, intelligent and collaborative upgrading across the entire chain in the next 5 to 10 years
• Industry transformation in the IIOT era: Strategy, organization, and human resources
• The VSOT of industry transformation: mission reshaping, business upgrading, organizational restructuring, and technology empowerment
• Upgrading the business model and rebuilding the collaboration mechanism in the ecosystem in the era of the digital economy
• Platform management: building leadership that transcends traditional organizational boundaries and empowers individuals at a granular level

Module IV: Digital Supply Chain

• Fundamental supply chain management concepts and tools
• Applying digital technology and big data to the supply chain
• The path of digital transformation from the supply chain perspective
• The trend of supply chain development and capability demand in the double development dynamic
• Intelligent supply chain and upstream/downstream collaborative innovation in retail
• Smart manufacturing and digital supply chain transformation
• Application of digital technology and big data analytics in logistics
• Application of RPA, blockchain and other specific technologies
• Financial innovation in digital supply chain

Module V: Digital Transformation of Companies and Organizations

• Understand the trends, characteristics and capability requirements for organization and talent management in the digital era at the strategic level
• The development and application of cloud and platform services in organizational management
• Explore digital talent management in various domains
• Explore business model innovation through digital organization and talent management

Module VI: Digital Marketing

• An overview of digital marketing in China
• Digital marketing practices in China
• Reflection and recap

Module VII: AI and the business of the Future

• The evolution, applications and limitations of AI
• AI ecosystems: open vs. closed source
• Transforming management with AI: turning survival threats into competitive advantages
• From corporate restructuring to "technological unemployment¡±
• Changing human roles and the future of working with "intelligent agents¡±

Teaching Language

Chinese

Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of ÖйúÒ»¼¶Æ¬. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Cancellations

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

Notification

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. ÖйúÒ»¼¶Æ¬ reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.