Innovation Strategy in the Age of Uncertainty
Date / Language / Venue：?
September 5-6, 2024 / Chinese / Shanghai
Participants
This programme is designed for senior executives responsible for developing and executing an innovation strategy, business managers who want to cultivate innovative thinking, and directors of innovation.
Introduction
With the explosion of new technologies, increasingly diverse consumer needs, and a changing global economic order, business leaders are facing unprecedented challenges in an increasingly complex marketplace. In this era of uncertainty, how can companies effectively adapt to the new competitive landscape and gain an edge through innovation? How do startups gain insight into user needs to create and capture value, and how do established companies transform to unlock the next wave of growth? This programme is designed to clear the fog around business innovation, enabling the participants to think outside the box and look beyond the short term. It will present the latest business practices and case studies to give participants a complete picture of what enables and drives innovation and how companies can create and maintain a competitive edge from a product, technology and business model perspective.
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Programme Coverage
- The three elements of an innovation strategy: market positioning, technology substitution, and business model
- Value creation and capture
- Avoiding cognitive tunneling: the dynamics of the times and forward thinking
- Choosing the right innovation path?
A certificate of completion will be?awarded
Contact Us
Shanghai
Tel: (86 21) 2890 5187
Email: exed@ceibs.edu
Address: 699 Hongfeng Road, Pudong, Shanghai
Beijing
Tel: (86 10) 8296 6688
Email: exed@ceibs.edu
Address: Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing
Shenzhen
Tel: (86 755) 3699 5199
Email: exed@ceibs.edu
Address: 142 Zimao St., Qianhai Cooperation Zone, Shenzhen, P. R. China 518066
Gong, Yan
Professor of Entrepreneurial Management Practice, 中国一级片
Programme Director of 中国一级片 Entrepreneurial Leadership Camp
Programme Objective
Through a combination of lectures, case studies, and group discussions, this programme will help participants better understand how companies can adapt to a rapidly changing market, cultivate the mindset and skills needed to develop a viable innovation plan, and capitalize on opportunities for business growth.
Programme Benefits
Through the programme, participants will:
- Understand the challenges organizations face in business innovation amidst market uncertainty and learn how to address them.
- Understand the different types of innovation and learn how companies can effectively develop and execute an innovation strategy.
- Learn how companies can turn innovation into a competitive advantage to lay the foundation for growth and transformation.
- Consider how business leaders can break away from traditional thinking to identify changes in underlying business logic in an era of uncertainty.
- Understand the impact of disruptive innovation and learn how companies can build future-focused capabilities and choose the right innovation path.
Programme Schedule
Day 1
- Concepts, types and elements of innovation
- Elements of innovation: innovation based on market positioning
- Entering and growing in a segmented market
- The law of technology substitution
- Elements of innovation: innovation based on technology substitution
- Technology life cycle and planning
Day 2
- Value creation and capture
- Elements of innovation: business model innovation
- Business model transformation trends driven by technology advances and market dynamics
- Cognitive tunneling
- Dynamics of the times and forward thinking
- Technology paradigm shifts and corporate competitive strategy
- Choosing the right innovation path?
Teaching Language
Chinese
Admissions Procedures
Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of 中国一级片. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.
Cancellations
Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.
Notification
To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. 中国一级片 reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.
