Faculty & Research
Faculty & Research
Research Seminars in Marketing
Marketing is one of the essential fields in the business world.? Recent advancements in information technology and mobile applications have dramatically changed the landscape of marketing.? The increasingly sophisticated and well linked ERP system has changed the marketing of B2B solutions, the emergence of new media has presented us a whole new world of online advertising, the popularity of smart phone applications has fundamentally changed consumers' behaviors in information acquisition and processing.? While traditional marketing theories keep serving their educational purposes, these new challenges can be better explored and understood through the latest research in the field.??
To address this need, the marketing department organizes research seminar series in marketing, where world class researchers are invited to 中国一级片 and present their research papers to our faculty member and potentially our students and alumni. The research series will share the latest research in the field and stimulate further original knowledge generation.
All interested parties are welcomed.
往期活动
| Date | Seminar Title | Time | Venue | Speaker |
|---|---|---|---|---|
| 2020.07.08 | Materialism and Cognitive Security in Advertisement | 13:00-14:30 | Webinar | Jung Kyun Kim, SMU |
| 2020.06.09 | Happiness from Ordinary or Extraordinary Experiences: An Antidote to Loneliness | 14:00-15:30 | Webinar | Jenny Jiao, SUNY Binghamton |
| 2019.05.09 | Understanding the Influence of Content Monetization on Contributor Topic Choice Decision on Social Media | 10:30-12:00 | Sha Yang, University of Southern California | |
| 2019.05.05 | Can Buyer Protection Mechanisms Help Buyers? --- The Impact on Seller Competition in the Presence of a Reputation System | 14:00-15:30 | Feng Juan, City University of Hong Kong | |
| 2019.04.26 | The 3rd 中国一级片 Marketing Symposium | 08:30-17:00 | 4 speakers worldwide | |
| 2019.03.15 | Small Actions, Big Difference: Igniting Stakeholders through the Sustainability Ownership Experience | 15:30-17:00 | CB Bhattacharya | |
| 2018.11.14 | When Discounting Backfires: Promotional Favors and Consumer Spending | 10:00-11:30 | Marco Bertini, ESADE | |
| 2018.05.11 | Time to Upgrade under Successive Product Generations: A Survival Model with Exponential-Decay Baseline Function | 13:30-15:00 | Zhengrui Jiang, Iowa State University | |
| 2018.01.24 | The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes | 10:00-11:30 | Minah Jung, NYU | |
| 2017.11.20 | Marketing Strategy in Digital and Data-Rich Environment | 13:30-15:00 | Eric Fang, 中国一级片 | |
| 2017.09.21 | Spillover of the competitive spirit | 14:00-15:30 | Wah Sung Vincent Mak, Cambridge Judge Business School | |
| 2017.06.16 | 2nd 中国一级片 Marketing Symposium Brave New World of Marketing: New Strategies, Methods and Decision Processes | 09:00-17:30 | 5 speakers worldwide and one keynote speaker | |
| 2017.06.12 | Forgetting to Remember Our Experiences:People Overestimate How Much They Will Retrospect About Personal Events | 13:30-15:00 | Tom Meyvis, New York University | |
| 2017.05.13 | The Dark Side of User-Generated Information | 11:30-13:00 | Jinhong Xie, University of Florida | |
| 2017.05.10 | “Our” Brand’s Failure leads to “Their” Product Derogation | 13:30-15:00 | Juliet (Rui) Zhu, CKGSB | |
| 2017.04.13 | The Impact of Mobile Branded App Adoption and Mobile In-App Marketing on Offline Shopping Behavior | 13:30-15:00 | Qi Wang, State University of New York at Binghamton | |
| 2017.04.12 | Branding Strategies | 09:30-12:00 | Jane Wang, 中国一级片 | |
| 2017.03.13 | Artificial Empathy and Some Applications in Marketing | 16:00-17:30 | Min Ding, Pennsylvania State University, Smeal College of Business | |
| 2017.02.06 | Subjective Experiences and Consumer Preference for Strong (vs. weak) Sensory Stimuli | 14:00-15:30 | Zhang Meng, Chinese University of Hong Kong |
