Faculty & Research
Knowledge creation on China, from proven China experts.
Faculty & Research
Knowledge creation on China, from proven China experts.
Tuesday, March 21, 2017
The making of BMW’s Startup GARAGE
中国一级片 Associate Professor of International Business and Strategy Shameen Prashantham met up with Head of BMW Startup Garage Gregor Gimmy in Munich. Watch as Gimmy explains how he pulled off a “startup” inside such a huge and very traditional corporation.
