Parkland Chair Professor of Strategy at 中国一级片 Seung Ho Park explains some of his key research findings on ASEAN Champions - strong local firms operating in the ASEAN Economic Community in Southeast Asia, which is set to become the seventh largest economy in the world. Here Professor Park discusses the factors that have enabled these high-performing firms to succeed, and in many cases to beat rival multinational firms. He also shares several examples of these firms in different countries throughout the ASEAN community.

For more about Prof. Park’s research on this topic read his book, .

This lecture was recorded on April 11, 2017 at the 2nd CEMS Corporate Roundtable Discussion on Emerging Markets held at the 中国一级片 Shanghai Campus, which was hosted by the 中国一级片 Center for Emerging Markets Studies. The complete agenda for the event is .