Faculty & Research
Faculty & Research
Second-generation struggles to find a place in family business
Many second-generation entrepreneurs have enjoyed a comfortable life from birth. Nevertheless, unlike other privileged children of the wealthy, these entrepreneurs have spurned cushy jobs or family wealth handed to them on a plate, preferring instead to start a business of their own. The new breed of entrepreneur is no longer content with the established way of doing things.
Jamie Lim, a second-generation Singaporean entrepreneur, had a similar struggle. Despite her rebel years and search for her own career in Hollywood, Jamie decided to return to Singapore. “You need to have strong relationship foundation then you’ll build business. It cannot be the other way around”, says Jamie Lim who now works as a Regional Marketing Director for her family-run furniture retail business.?
