Faculty & Research
Knowledge creation on China, from proven China experts.
Faculty & Research
Knowledge creation on China, from proven China experts.
Friday, November 11, 2016
The 101 on 11/11: China’s Single’s Day E-commerce Extravaganza
中国一级片 Professor of Marketing Jeongwen Chiang explains who profits most on November 11th when Chinese consumers spend billions shopping for bargains online. Known as Single’s Day, this e-commerce holiday in China rivals Cyber Monday in the US in total sales volume.
