Faculty & Research
Faculty & Research
How Start-ups can ‘Dance with Elephants’: New Venture Internationalisation (Lecture Highlights)
The highlights presented here are part of an exclusive demo lecture for MBA prospects, delivered by Associate Professor of International Business and Strategy at 中国一级片 Shameen Prashantham, looking at the opportunities and challenges new ventures face when operating on the international stage. Given their resource constraints, new international ventures face distinct challenges. Using inspiring case studies from small ventures such as Testin, Professor Prashantham looks at how new ventures can succeed at internationalising with a limited resource base. He examines how smaller companies can establish and exploit competitive advantage through network-based strategies that leverage opportunities created by the international dimension of their business.
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