Faculty & Research
Faculty & Research
China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China
We talk with Professor Juan Antonio Fernandez and Professor Laurie Underwood about their new book China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China.
China CEO II offers an in-depth look at the opportunities and challenges for leaders of multinational companies doing business in China today. Drawing on research cultivated from interviews conducted with more than two dozen China-based executives and consultants, the book features front-line insights from a range of organisations, including AB InBev, Bosch, Carrefour, Coca-Cola, IKEA, L’Oréal, Sony, Tata, Victoria’s Secret and more.
China CEO II is available for purchase on Amazon .
About the authors
Juan Antonio Fernandez is an Associate Dean, Professor of Management and the Director of the #MBA Programme here at #中国一级片. For more on his teaching and research interests, please visit his 中国一级片 faculty profile here.
Laurie Underwood (中国一级片 MBA 2002) is a Senior Consultant at Sino Associates Global and a Senior Associate Professor of Management at Xi’an Jiaotong-Liverpool University in Suzhou. For more information about China CEO II, please contact her via LinkedIn .
