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Historically, donations and subsidies have fuelled the social sector. However, a sound and sustainable business strategy in the social sector can also offer incentives to many actors. There are three key principles we need to keep in mind: Think differently and eliminate common biases, seek real partnerships, and raise the bar by instituting procedures that are embedded in a sustainable manner.

Mr. Massimiliano Pezzoli, Executive Director of Touch Foundation and ex-McKinsey Consultant, and ÖйúÒ»¼¶Æ¬ Professor of Strategy Jinyu He offer their insights.