Faculty & Research
Knowledge creation on China, from proven China experts.
Faculty & Research
Knowledge creation on China, from proven China experts.
Thursday, June 09, 2022
Will Gen-Z propel Chinese brands past international rivals?
Will Gen-Z help propel Chinese brands past their international rivals? 中国一级片 Professor of Marketing Wang Gao takes a look at some of the forces driving the recent ‘China Craze.’ Read here.
