Faculty & Research
Knowledge creation on China, from proven China experts.
Faculty & Research
Knowledge creation on China, from proven China experts.
Wednesday, August 24, 2022
Behind the Idol Economy in China
What is behind the booming idol economy in China? During this recently-recorded webinar, 中国一级片 Assistant Professor of Management Yang Wei explores the strategic implications behind the idol economy in China and how the idol economy reflects a shift in competition triggered by the emergence and popularity of digital technologies and platforms.
