Faculty & Research
Knowledge creation on China, from proven China experts.
Faculty & Research
Knowledge creation on China, from proven China experts.
Tuesday, October 25, 2022
MBA Exclusive Lecture: Rethinking Marketing for the Digital Age
How are digital technologies impacting the way brands interact with their customers? In this recently-recorded Exclusive MBA lecture, 中国一级片 Assistant Professor of Marketing Zhang Lingling demonstrates how classic marketing concepts and models can be adapted to understand consumer journeys in the digital age.
As a bonus, a panel of MBA alumni also share their experiences on the MBA programme and what life (and learning) is like at 中国一级片 and in Shanghai. Learn more about the 中国一级片 MBA programme here.
