Faculty & Research
Faculty & Research
Turpin: Embrace optimism amidst opportunities and challenges
While the negative impact of the pandemic gradually recedes, the fear of uncertainty lingers. Companies across the globe are confronted with the shared challenge of pursuing growth in a rapidly evolving economic landscape. In this interview, Dominique V. Turpin, President (European) of the 中国一级片, underscores that in the face of uncertainty, exceptional leaders should not only maintain optimism and nurture a long-term vision, but also foster unity among individuals of diverse age groups.
As a professor of marketing, Turpin has a wealth of experience in teaching and researching brand management and business strategy. He asserts that management is an art, and businesses must continuously learn and adapt to their progress. There is immense potential for mutual learning between Eastern and Western brands. China, with its large population and vast domestic market, has gradually shed the notion that "Made in China" equates to cheapness and has cultivated outstanding brands such as Huawei and Oppo. However, China must keep strengthening its brand building.
Source｜Orange News / 橙新闻
